A One Stop Solution for getting your China strategy right
China should be part of your corporate strategy, even when entering the Chinese market is not the objective. We help management teams define what China really means for their business: a market, supplier base, innovation source, production option, partnership ecosystem, and/or a competitive threat.
We act as an independent, senior pair of eyes on that question. We pressure-test where China genuinely fits your strategy and where it does not, weigh it honestly against alternatives and give leadership a sounding board that is not invested in any one answer. If the case for China is real, we point you toward execution. If it is not, If it is not, we will say so clearly.
A defined engagement that turns the China question into an executable plan. We work with your board and management team to position China deliberately within your corporate strategy, across its possible roles as market, supplier base, technology source, production option, partnership ecosystem, or competitive threat and to align the people who have to carry the plan forward.
Our services:
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Greater China strategy development and roadmap
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Role definition: market, supplier, R&D, production, partner, competitor
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Stakeholder alignment across board and management
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Strategy execution support and milestone tracking
Case example
A European investment fund engaged us to define the China strategy for one of its portfolio companies, a machinery business weighing a move into the Chinese market. Rather than start from "how do we enter," we started from "what role should China play" mapping the company's direct and indirect exposure, weighing China as a market, a supplier base, and a production option against alternatives. We concluded that a full market entry was premature, but that a joint venture for one product line was worth pursuing, and built the roadmap and business case around it. We presented the findings to the fund's board and aligned the portfolio company's management behind a single, costed plan.
Case Example
A European specialty chemicals manufacturer wanted an ongoing, independent read on China, A standing advisor working alongside their existing China team. We act as their China Desk: tracking competitors emerging in their segment, watching for shifts in raw-material supply and pricing that feed their products, and flagging where their technology is at risk of being copied or commoditised. When a potential co-development partner surfaces, we assess it together with their local team and make the first introductions, advising clearly on where collaboration creates value and where their core know-how must stay protected. The company gets an independent pair of eyes that complements its own people on the ground, and a sounding board on call when decisions can't wait.
A retained, ongoing role rather than a one-off project. We stay engaged as your senior China and wider-Asia advisor: a standing sounding board for your leadership and internal team, an active set of eyes on opportunities, and an early warning system on the risks that build up quietly in a supply chain or a competitive position. Where the strategy work answers what role China should play, the China Desk helps you act on it month to month and keeps that answer current as the landscape shifts.
Our Services
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Retained advisor and sounding board for leadership
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Independent challenge to internal China proposals
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Regular check-ins and direct access for time-sensitive decisions
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Market openings, commercial and R&D introductions